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What’s a better way to make stuff?

May 16, 2009

Since it first appeared online two and a half years ago, the Story of Stuff has garnered over six million views and made its way into classrooms across the United States. The kid-friendly, 20-minute video is an unflinching look at the pitfalls of our production and consumption patterns, super-sized American style in particular. Activist Annie Leonard produced it with money from numerous nonprofit groups.

A school board in Missoula County, Montana, declared the “Story of Stuff” to be biased, and the local parent who complained that it contained “not one positive thing about capitalism” is right. But the video's fundamental message about the ecological and human cost of our linear system — from extraction through manufacture through sales to use and disposal — is accurate and important. As a recent article in the New York Times reports, it's been embraced by teachers eager to supplement textbooks that lag behind scientific findings on climate change and pollution. Take a look and tell us what you think.